03The wall every climbing athlete hits

Sponsors want you after you make it. Making it is the expensive part.

We built Praxus Films to stand on the other side of that wall.

04Who Praxus is

A performance drink built for people who compete with their body.

The Daily Performance Drink: clean protein and real cognitive doses in a light, clear, lightly carbonated can. Caffeine-free by design, so there is no jitter on a start line and no crash in the second half of practice. No botanical extracts, which are the single largest source of banned-substance contamination in sports nutrition. Built by a former Coca-Cola senior director who left to do this right.

12gclear whey

250mgCognizin®

200mgL‑Theanine

0mgcaffeine

First cans this October | Every dose on the label | Third-party sport testing in process

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Daily Performance Drink

12g Protein

200mg L-Theanine

Cognition

Resilience

Vitality

05What you get

The things you cannot buy at any price you would pay.

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  A real film about your career. Not a hype reel. A professionally shot documentary made by a dedicated documentary cinematographer, plus the short cuts, clips, and stills that keep your feed alive all season.
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  An audience beyond your sport. The following you have built is real, and most of it lives inside your world. Praxus sells a wellness product to everyday consumers in grocery stores. When we tell your story, it lands with people who would never have found you, and that audience grows as the brand grows.
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  The product, first. The first cans off the line this October go to our athletes before the public. You train on it, you race on it, and your feedback shapes what we build next.
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  A brand actually in your corner. We post you, we promote you, we show up where you compete, and we introduce you to the people we meet. Small enough to care, serious enough to matter.

06What we ask

Three things. Stated up front.

What we never ask: your money. There is no fee, no buy-in, and nothing to purchase. Every agreement is written in plain English, and we encourage you to have your family, your manager, or a lawyer read it with you.

07Already in motion

This is not a plan. It is a slate.

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  Film 001 · in production. Aiden Arnett signed as our first athlete in July 2026, undrafted out of high school, now playing at Virginia Tech. His documentary is being shot now, and he posts with the first cans when they ship.
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  Film 002 · shooting now. A championship title fight in American open-wheel racing, credentialed by the series. Racing America and Praxus are both interested in a full documentary following the season to its October finale.
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  Behind the camera. A Michigan State cinematography graduate who specializes in documentary, with credits spanning elite athletes and story-driven brand work.

08What filming actually looks like

A small crew that shows up, not a production that takes over.

• Before anythingNothing is filmed until the agreement is signed. We do not show up with cameras and hope. You know exactly what is being made and where it will live before a lens comes out.
• Shoot daysPlanned around your calendar. Competition days, training days, and the quiet in-between days that make a documentary honest. Your performance comes first: if a shoot conflicts with your prep, the shoot moves.
• Your peopleFamily, coaches, and teams are part of the story, on their terms. Nobody appears who did not agree to appear, and the people who carry your season get seen for it.
• The releaseFilms release under Praxus Films, and you share everything we post. The full piece, the short cuts, the stills: your channels get the material all season, so the film works for you while it works for us.

09Where are the samples?

The can ships in October. The partnership starts now.

Film 001 started shooting months before the first can. The film does not wait for the drink, and neither does the partnership.

10Will this brand be real?

Fair question. Here is the plan and the pedigree.

11Clean for sport

Your career rides on what goes in your body. We built the can around that fact.

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  Caffeine-free by design. Nothing to spike before competition, nothing to crash after, nothing your sport's stimulant rules ever have to think about.
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  No botanical extracts, period. Botanical extracts are the single largest source of banned-substance contamination in sports nutrition. We do not carry one. That is by design, not by omission.
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  Third-party batch testing in process. Informed Sport certification, the program that tests every production batch against 285+ substances banned in sport, is in process for can one. Until a batch passes and is publicly listed, we say "in process" and nothing stronger. That is how we talk about everything.
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  Every dose on the label. No proprietary blends, no mystery. The full ingredient-by-ingredient evidence, including what we do not claim, is one page away in this room.

12How it starts

Four steps. No hoops.

• 01 · Reach outTwo minutes on the contact form, or one email. Who you are, where you compete, where we can watch you. Every note is read by a person and answered by one.
• 02 · We talkA real conversation, then we come see you compete. If the athlete is under 18, the family is in that conversation from the first call. Every time.
• 03 · Plain-English agreementWhat we make, what you get, what we ask, in words a family can read at a kitchen table. If you are in college, we build it to fit NIL rules and your school's process. Take it to anyone you trust before you sign.
• 04 · CamerasShoot days go on the calendar around your season, and the story starts. From there you are not a prospect. You are one of ours.